BASI Systems is excited to announce a strategic partnership with GymNation, the Middle East’s leading fitness chain, to bring premium Reformer Pilates to a wider audience across the region.
This collaboration marks a significant step in expanding access to high-quality Pilates, as GymNation integrates BASI Systems’ precision-engineered equipment into its state-of-the-art facilities. With a shared commitment to excellence, innovation, and accessibility, this partnership ensures that more people in the Middle East can experience the highest standard of Pilates training.
Setting a New Standard in Pilates
As demand for holistic fitness solutions grows, Pilates has become increasingly popular for its benefits in core strength, flexibility, and overall well-being. By equipping GymNation studios with our cutting-edge Reformer Pilates equipment, we are raising the bar for quality and accessibility in the region’s fitness industry.
“Partnering with GymNation is a perfect fit for BASI Systems. Their commitment to excellence in fitness aligns seamlessly with our mission to deliver the Perfect Pilates Experience through precision-engineered equipment.”
— Matthijs Wilhelmus, CEO, BASI Systems
GymNation CEO & Founder Loren Holland added:
“Far too many consumers in the region are being priced out of premium class offerings like Reformer Pilates. At GymNation, we’re rewriting the rules—offering world-class Pilates equipment, top-tier instructors, and full gym access, all for a fraction of boutique studio prices.”
Expanding Pilates Across the Middle East
With GymNation’s rapid expansion—14 locations in the UAE, 6 in KSA, and 20 more opening in 2025—this partnership enables thousands of members to experience BASI Systems’ industry-leading Pilates equipment, making Pilates more accessible than ever before.
For more information, visit www.gymnation.com
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