BASI Systems CEO honored with Dual Awards at 2024 CEO Awards

We are delighted to share that our CEO, Matthijs Wilhelmus, has been recognized for his exceptional leadership and forward-thinking vision at the 2024 CEO Awards. Matthijs has been honored with two titles: “Best CEO in the Pilates Equipment Industry” and “Growth Strategy CEO of the Year – Netherlands.”

These awards reflect the incredible journey Matthijs has embarked upon since taking on the role of CEO in late 2023. With a genuine passion for excellence and a deep understanding of the Pilates community, Matthijs has guided BASI Systems through a transformative period of growth and innovation.

From revitalizing our commercial team to enhancing our commitment to marketing and operational excellence, Matthijs has spearheaded initiatives that have strengthened our position in the global Pilates market. His leadership is not just about strategy but about fostering a culture that brings out the best in all of us—whether it’s in the design of our equipment or in the support we provide to Pilates professionals around the world.

Reflecting on this recognition, Matthijs said, “These awards are truly a reflection of the collective efforts of our team at BASI Systems. We are a family that strives for excellence, and I am incredibly proud of what we have achieved together. Our commitment remains focused on delivering the highest quality Pilates experiences, and I look forward to what we will accomplish in the future.”

We are fortunate to have a leader who values collaboration, innovation, and customer satisfaction at every turn. Under Matthijs’ guidance, BASI Systems continues to blend the timeless principles of Pilates with modern science and design, providing top-quality equipment to practitioners in more than 70 countries.

Congratulations to Matthijs on this well-deserved recognition. His vision and dedication continue to inspire us all.