3 Trends to Look Out For As a Pilates Studio Owner

The Pilates market is growing, with experts forecasting a 10% CAGR (Compound Annual Growth Rate) through 2033 in Pilates and yoga studios. While this increased demand for classes and studio space like yours can drive more business growth, it will also fuel more competition. To stay ahead of other studios and practices, it's important to routinely assess your business's performance, examine popular trends, and see what changes can bring the most value to your clients, staff, and operations. At BASI Systems, we're continuously refining our product designs and equipment options to make sure Pilates studios stay on the cutting edge of what clients want. Consider these key trends as we close out the year.

Trend #1: High-Quality and Accessible Equipment

Today's Pilates practitioners are looking for access to best-in-class equipment. Many of your new clients may have originally started their Pilates practice through free videos at home and are looking for an extra edge that their home studio simply doesn't allow for. Bring in new, curious, and experienced Pilates fans alike with equipment like our BASI Systems Reformer, Wunda Chairs, and Reformers with Towers for extra resistance and core strength building. 

Our equipment is built to last, with damage-resistant fabrics, wear-resistant cushions, and resistance mechanisms that stay smooth and precise. You can make sure your studio leaves a great impression by investing in sturdy, long-lasting equipment that can withstand thousands of sessions. 

(Pro Tip: These same practitioners are likely looking for expert assistance in learning how to use equipment. Offer a wide range of classes, one-on-one sessions, and equipment overviews.)

Trend #2: Sustainable and Space-Efficient Studios

Pilates practitioners are also looking for community. They want a studio where they can find like-minded enthusiasts but also have space for a good workout—either solo or in a class. Stay on top of this with a well-designed studio that is always cozy, efficient, and open for one more attendee without anyone feeling squeezed.

Some ways to make even the smallest studio space more efficient are to: 

• Choose compact equipment options that have a smaller footprint but don't compromise on options and resistance
• Modular space layouts so you can run multiple different sessions at once and quickly change the setup to accommodate classes
• Multi-functional equipment that allows a maximum range of both exercise options and resistance levels

We develop our equipment with space efficiency in mind so you can add more students to your classes and fit more Pilates into the same square footage. 

Trend #3: Inclusive and Specialized Programming

There is another core component of Pilates that your clientele can't get without visiting a studio like yours: inclusive and individualized opportunities for instruction. Depending on the markets you serve, you might have general audiences, practitioners with chronic conditions or new injuries, or particular needs regarding mobility or neurodivergence.

By addressing specific needs, you can make your business one-of-a-kind and in high demand. Additional niche markets you can consider might be pre- and post-natal practitioners, senior practitioners, athletes, and instructors looking for certification and advanced experience.

Reach these markets through special classes, individualized sessions, and access to equipment they might not otherwise get. 

Stay on Top of Emerging Trends With BASI Systems

BASI Systems helps Pilates studios stay current with emerging trends through high-quality exercise equipment and resources that can differentiate your studio and help your business grow. Explore our website to see how our compact Reformers can help you reach more practitioners and how our Reformers, Reformers with Towers, and Wunda Chairs can help you zero in on niche trends. If you’re in the U.S., you can order our Reformers and other Pilates accessories here.